The number of mobile apps available on app stores is bewildering. Google Play app store is considered the biggest app store with about 3.48 million apps available on it. The Apple App store comes on the 2nd number having roughly 2.22 million available applications for iOS users worldwide. With such a huge number of applications to choose from for users, the competition for app developers and marketers has increased many folds. There is no magic formula to stand among the crowd of apps. However, the right strategies can determine the success of your app. There are some mobile app marketing mistakes that you must avoid at any cost.
In case you are unaware of the 7 Mobile App Marketing Mistakes to Avoid in 2021 that can ruin your campaign and prevent people from clicking and downloading your app into their mobile phones, let’s dive deep into it.
Mistake #1. Not Offering Enough Value
The most important aspect of your mobile app is the user.
Without a user, your app will be a waste of money, time and resources. While you are working on your app development and design, always keep your user in mind. The app that fulfils the user’s needs and solves their problem gets the success.
Your app must provide enough value to your users; otherwise, your competitors will win the game. And this is where a lot of marketing fails as they forget the user.
You can take the example of Snapchat. In 2018, Snapchat redesigned its layout, which was quite boggling for the users, and thus a petition was signed by more than 1.2 million, and its user and earnings dropped significantly. The reason was simple; Snapchat forgot to provide value to the users.
See, how just a retouch of the UI can lead to such drastic effects?
And it’s not just the value. If your app is not doing what it is intended to do, what’s even the point of creating that app.
How to avoid this mistake?
Surveys can help you with what your users might need, and with that, you can work on app features and design layout. This way, your app will get traction and good reviews from loyal users. You must keep in mind that nowadays people have short attention spans.
Mistake #2. Ignoring Analytics
Mistake
App analytics data study should be a part of your marketing campaign. Analytics data shows you the potential customers of your app and services, and by properly studying it, you can target the right audience.
How to avoid this mistake?
Pretty simple.
Don’t ignore the analytics.
Analytics provides information about different channels that are bringing traffic to your app and the ideal set of users interested in your services. If you are ignoring analytics, you gotta fix it. Once you know what type of people are downloading your apps, you can specifically target them to make your app a success!
Popular Tools you can use for mobile app analytics include Appsflyer, branch and mixpanel
Mistake #3. Poor market research before developing your app
There are a sheer amount and variety of mobile apps available. Developing and launching a new app on app stores costs a lot of money. And you don’t want your hard-earned money to go in the drain.
If you don’t know who your competitors are, how will you succeed?
For instance, you try to develop a social media app in 2021. Your competitors will be Facebook, LinkedIn, Pinterest, and the all-mighty Reddit itself.
Can you bring something that fascinating that people will leave these giants and shift to your app? Probably not.
How to avoid this mistake?
Before, working on your mobile app market research is very important. On Google Play Store, gaming apps are the most popular category accounting for 13.72 percent of available apps. The education category comes on the 2nd with a 9.31 % share. Your marketing cost depends on the competition, demand, and app management. Always study the market and competition.
So, before you start lecturing your poor developer, make sure you have gone through all the stats, did a solid competitor’s analysis, and devised a kickass long-term strategy.
Mistake #4. Bothering Your User Too Much
Imagine…
You come home after a long hectic day. You grab a nice cup of coffee and finally log into ABCmovie’s app. (it’s not a real app.)
And there it is! The annoying “buy our stuff” pop up.
Or, you turn on your wifi, and you’re bombarded with 50 notifications from the same app.
Constant notifications can be extremely annoying and unwanted ads too. You probably are making such mistakes by constantly notifying the user about your app. There is a fine line between a gentle reminder and an annoying one, and if you cross it, your user will uninstall your mobile app.
How to avoid this mistake?
Just ask your user once for the feedback; shamelessly asking for feedback will only drive the user away. You can leverage email Marketing for logical feedback and remainders.
Mistake #5. No App Store Optimization (ASO)
Mistake
Users search for apps that solve their problems, and your mobile app will only app on top of the search results if it is properly optimized. A properly optimized site gets discovered by the users easily.
If you are working on all the marketing aspects and ignoring app store optimization, you are making the biggest marketing mistake.
No focus keywords, the app screenshots are all messed up, and negative reviews, that’s what happens when there’s no focus on App Store Optimization (ASO).
If your app is not visible to the target audience, you’ll struggle with literally everything.
How to avoid this mistake?
Target the relevant keywords. Use them in the title, app descriptions, and anywhere they fit in naturally.
Use the prettiest app screenshots! Make sure they are attractive, user-friendly, and show all the unique features of the app. And even before the screenshots, hire an excellent UI designer as it can be a major deal-breaker in today’s world.
By targeting the right keywords and properly optimizing your app, your mobile app will get the highest search traffic, and thus more downloads and users.
Here are some of the best App Store Optimization (ASO) tools that can push your mobile app to the top of the store:
● App Radar
● StoreMaven
● MobileAction
● SplitMetrics
● Gummicube
● SearchMan
Mistake #6. Not having a website and landing page for your app
Some people only focus on getting downloads from app stores. Yes, that’s good, but if your app does not have a proper website or a landing page, the majority of people will just think of it as a scam.
Online presence is crucial for your app to succeed. Moreover, you can download from your website directly.
What’s not to love?
A website or a landing page plays a significant role in bringing traffic to your mobile app. A website helps in SEO and content marketing of the app too! The main purpose of the landing page or website is to encourage visitors to download your mobile app.
How to avoid this mistake?
Register a domain, get a web-hosting, and deploy your website as soon as possible.
And all this before you launch the app on an app store. Create the hype, show people what you are offering, set up a blog—the possibilities are endless.
You can showcase features, explainers, and videos of your mobile app on your website and leave a call-to-action for the visitors to download the app.
Mistake #7. Ignoring social media and paid promotions for your app
In today’s world, social media presence can make anyone stand out. Whether you need to develop a personal brand or bring traffic to your app, you need an online presence. With social media, you can make your mobile app known to billions of people.
How to avoid this mistake?
Paid promotions also play a role in the success of your mobile app, and while you are planning your marketing campaign, keep it on your list. You can promote your mobile app on famous and relatable blogs, communities, forums, and publications—answer to the relevant queries on Quora. Run Google Ads, Facebook Ads and leverage them. The influencer markets can also help you in attracting users.
Conclusion
To make your app stand out in the world of Google Play Store and Apple Play store, always check your marketing campaign and keep yourself updated with the users’ feedback.
The main point of your app should be providing a solution to the user and your app marketing should add more value in the user’s life. By avoiding all these app marketing mistakes, you can retain your current customers and reach out to new ones.
With these 7 Mobile App Marketing Mistakes to Avoid in 2021, you’re all set to launch your first app!
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