SEMrush Review [2022]7 min read

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SEMrush Review-Our Verdict

SEMrush Review

SEMrush provides over 50 products and toolkits for SEO beginners and experts to enhance their website’s online presence. The detailed metrics provided by SEMrush enable you to identify link-building opportunities, attract more organic traffic, possibly drive more sales.

Why SEMrush?

  • Domain Analysis
  • Keyword Overview
  • SEO writing assistant
  • Free Resource Material
  • Content Marketing Toolkit

Do You Want to Try Out These Awesome Features of SEMrush?

A free trial is available that you can fully use to get advanced SEO insights and reporting. You can sign up for a 7-day free trial. The free trial comes with limited access.



Domain Analysis Interface is not responsive
Keyword Overview Pretty expensive tool
Podcasts and Blogs Plans only come with one user account
Good Customer Support Extra fee for competitive analysis features
CRM-style link building features Inaccurate traffic predictions for small businesses

How SEMrush Scored in Our research:

We will give it 4.6/5. The link building and site auditing tools stand out from the rest of the SEO tools. There are some drawbacks in the like you have to buy additional seats, pay extra amount for some features, etc. but all in all, SEMrush is has all the key information you’ll need to improve your search rankings.

Can You Add Additional Users to Your Account?

Yes, you can add more users to your account but buying additional seats is expensive.

Does SEMrush Have an API?

Yes, Semrush has an API that is included in the Business account only. You get access to 120,000,000 keywords, 427,000,000 domains, and 135 databases in 118 countries.

Can You Upgrade Subscription Plans Anytime?

Yes, you can upgrade subscription plans. You can get Pro and Guru for trial.

SEMrush: At A Glance

SEMrush At a Glance

SEMrush provides a wide range of SEO tools and marketing-related features that make it a perfect solution to increase the online visibility of brands and website owners.

The co-founders Oleg Shchegolev and Dmitry Melnikov created it in 2008 and now has over 7 million users.

Like another SEO tool, Semrush provides various tools that you can use to increase your website visibility. The features that Semrush offers are keyword suggestion, SEO audit, domain analysis, and several others.

With Semrush’s Domain Analysis, you can check the quality of your domain and website. You also can extract useful information from a high authority website, see what keywords they are ranking for, their organic/paid traffic, and much more!  Solid competitor analysis also helps in getting a backlink from a high DA website. Why? Backlinks from a high-quality website can build your website authority and boost performance.

Semrush has made domain analysis easy for the user, you just have to put your website URL in the Domain overview section, and the results will pop up in front of you.

It will provide information such as:

  • Authority Score
  • Organic Search Traffic
  • Paid Search Traffic
  • Backlinks
  • Display Advertising

Are you worried about the possible technical errors of your website?

Semrush allows you to perform an SEO audit of your website and helps you identify if there are any technical errors in your website and the necessary improvements.

Keyword research is one of the most important aspects of on-page SEO, as you get information on what people are searching about and the keyword’s ranking difficulty. When you type your phrase into the “Keyword Overview” tool, the tool will provide you with:

  • Keyword Difficulty
  • Global Volume
  • Results on SERP
  • Alternative/ Related Keywords

You can use the on-page SEO checker to see how a specific page is performing for your target keyword. It also scans the entire website and provides you with tips to improve on-page SEO. The information such as; keywords to add, feature snippet, internal links, and backlinks, the meta description is pointed out by the On-page SEO checker.

Content plays a significant role in the traffic of websites. To make your content stand out, Semrush provides you with Content Marketing Toolkit that is beneficial in:

  1. Identifying new topics to create content on
  2. Auditing your existing content from an SEO perspective
  3. Finding keywords, your competitors are using in their pages.

The ‘SEO writing assistant” allows you to copy and paste your website content for review – a feature that we haven’t found in Moz Pro, SE ranking, and Ahrefs.

Expert Insights: What We Thought Of Using SEMrush

SEMrush provides different toolkits that you can use according to your area of interest. You can explore keyword research, on-page SEO, Content marketing, competitor analysis, local SEO, rank tracking, social media management, link building, content creation and distribution, and competitor SEO analysis.

You can also leverage blogs, Ebooks, podcasts, webinars, and whatnot!

SEMrush is an innovative solution to all your SEO, advertisement, and social media marketing needs. You can identify top trends in your niche, get a sneak peek into your competitor’s strategies, and optimize your ad campaigns.

With over 20 billion keywords and 142 geodatabases, SEMrush is hands down the best tool for you to get started.

What we liked:

Position Tracking & Competitors Analysis

A phenomenal feature of SEMrush is that it lets you keep track of your keywords against your competitors. You can literally monitor the whole marketing strategy of your competitor and stay one step ahead.

Customer Support

The customer service team can easily be reached via chat or email.  They are responsive, and the service is available 24/7. You reach out to SEMrush online, through email, or even talk over the phone with one of their representatives.

Content Marketing Tools

It generates content ideas and topics and tracks your content and also of competitors. You can identify keyword gaps, get kickass on-page SEO ideas, and do everything you need to set up a new blog.


Do you love to listen to audiobooks or podcasts? If yes, SEMrush provides a range of downloadable guides that you can utilize to broaden your skills and knowledge.

What could be improved:


You can find a lot cheaper tools as compared to SEMrush. However, if it falls into your budget, you can go with it. For example, despite paying $230 a month, you don’t get API access on the Guru Plan. All pans allow only one user per plan, a major con for marketing agencies.

Traffic Predictions & Keyword Organization

If you are just starting out, SEMrush struggles with traffic predictions for small businesses. Lack of keyword organization and list management also makes it a bad option.

Google Only

SEMrush is only useful if you want to rank on Google. Unlike Ahrefs and other competitors, SEMrush does not provide any data for Bing, Yandex, DuckDuckGo, or any other search engine.

SEMrush Review: Final Notes

Ease of Use (4.4/5)

We will give it 4.4/5 when it comes to ease to use, as the interface and features get intimidating initially for a user. You can add widgets on the dashboard for a quick glance at your ongoing projects. So, you can easily track your ongoing projects and have a quick look at the stats when you log in.

SEO Tools


  • Keyword Rank Tracking
  • Keyword Research Tool
  • Content Management
  • Competitive Analysis
  • Benchmarking
  • Audit Management
  • Campaign Tracking
  • Google Analytics Integration

Free Plan Limitations

A free trial option is available for 7 days. When the trial ends, you have to subscribe to any of the three plans. You can also use many SEMrush features for free, but you get limited access—only ten requests/day limit.

And lastly, you must enter your credit card details to get a free trial.

Available Plans and Pricing

SemRush Pricing

Pricing $119.95/month $299.95/month $449.95/month
Projects 5 15 40
Keywords to Track 500 1500 5000
Content Marketing Platform No Yes Yes
Historial Data No Yes Yes
Keyword, domain and backlink analytics Yes Yes Yes

Pro plan costs $119.95/month, while guru costs $229.95/month, and business plan costs $449.95/month. There’s also a ‘Custom’ plan option that allows corporate customers to create their own plans.

The downside? All plans only include one seat, meaning that only one user can access a single account. You have to pay $45 to $100 extra per additional seat.

Pro Tip: Pay annually and save up to 17% of the plan price!

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